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The Marketing Stories / Creative showcase

Stories
in motion.

Make a brand feel familiar.
Make a product feel clear.

Brand identity, campaign concepts and client content. See how an idea becomes something people can recognise and understand.

Story 01 / Looms & Story

A feeling,
made familiar.

A quiet identity. Natural movement.
One recognisable world for an athleisure brand taking shape.

01 / A distinctive detailThe actual Looms & Story woven ampersand markThe mark for the front.
Looms & Story white wordmarkThe full story on the back.
Looms & Story campaign concept: relaxed athleisure in a quiet outdoor setting
05 seconds / No sound
AI campaign concept and film. A direction for a future shoot, with plain concept garments.
The idea

Give everyday movement a calm, recognisable identity.

The design choice

A distinctive mark, generous space and a film that lets the fabric and setting speak.

The purpose

Help people recognise the same brand across clothing, content and its future store.

Inside the Looms & Story project

Story 02 / CabiPro

Make the feature
easy to follow.

A familiar enquiry. The relevant product screens. A clear invitation to explore a demo.

Created for CabiPro

One feature post a day.
A carousel or a reel, shaped around the feature.

01 / Feature carouselScroll horizontally to explore
A four-slide carousel showing lead records, job context and status filtering, followed by a demo invitation.
Read the carousel text
  1. Give every enquiry a clear place.

    New enquiries become lead records you can find, follow and quote from. An enquiry is shown becoming a lead record.

  2. Keep the job context together.

    Lead details, the site address and lot notes stay together, ready when the customer calls again. The artwork shows the lead-details and notes views.

  3. See where opportunities stand.

    Filter leads by status to focus your follow-up, with project and client details visible in the same list. The artwork highlights the current status and status filter.

  4. Keep the next opportunity in view.

    The closing slide invites viewers to book a CabiPro demo at cabipro.com/book-demo.

02 / Feature reel25 seconds
A feature walkthrough that starts with a customer calling back and shows how CabiPro keeps the enquiry in view.
Read the reel summary

A customer calls back about a cabinetry enquiry. The reel introduces a lead record with its details, site address and lot notes. It shows the lead list and status filter, then invites the viewer to book a CabiPro demo.

The idea

Start with a moment cabinet makers recognise: a customer calling back about a job.

The design choice

Use the same identity across a swipeable carousel and a short feature walkthrough.

The purpose

Make the feature easier to understand and give interested viewers a next step.

Inside the CabiPro project

Your brand has its own possibilities

What could your
story feel like?

Let’s explore a creative direction that feels like your business and gives your audience a reason to look closer.

Discuss your project

Looms & Story combines its actual identity with concept campaign imagery. CabiPro features content created for the client. Direction, features and project scope are agreed together.