CabiPro
Make the product clear. Give people a next step.
Helping quoting software for cabinet makers and joinery businesses build awareness and encourage demo enquiries.
- Our role
- Brand palette, a daily content plan of feature carousels or reels, and social campaigns for demo enquiries.
- Current chapter
- Ongoing content and campaigns
The starting point
Turn product features into a conversation.
CabiPro makes quoting software for cabinet makers and joinery businesses. Its team needed support to be seen, explain the product and generate interest in a demo.
Created for CabiPro
One feature post a day.
A carousel or a reel, shaped around the feature.
Read the carousel text
- Give every enquiry a clear place.
New enquiries become lead records you can find, follow and quote from. An enquiry is shown becoming a lead record.
- Keep the job context together.
Lead details, the site address and lot notes stay together, ready when the customer calls again. The artwork shows the lead-details and notes views.
- See where opportunities stand.
Filter leads by status to focus your follow-up, with project and client details visible in the same list. The artwork highlights the current status and status filter.
- Keep the next opportunity in view.
The closing slide invites viewers to book a CabiPro demo at cabipro.com/book-demo.
Read the reel summary
A customer calls back about a cabinetry enquiry. The reel introduces a lead record with its details, site address and lot notes. It shows the lead list and status filter, then invites the viewer to book a CabiPro demo.
The work behind the story
What we bring
together.
We support the way CabiPro presents and promotes its software. A consistent visual direction, regular feature content and social campaigns give prospective customers a route to learning more.
Create visual consistency.
We developed a brand palette to support a coherent look across CabiPro’s marketing.
Make features easy to follow.
Carousels and reels explain product features, with one post per day agreed for CabiPro’s social content.
Give interest a next step.
Social campaigns encourage prospective customers to enquire about a demo and explore the software.
An ongoing story
Where things stand.
One feature post a day
CabiPro’s ongoing engagement covers one post each day, either a carousel or a reel demonstrating product features.
More demo bookings
CabiPro reports an increase in demo bookings from the social campaign. The partnership continues through content and campaigns focused on its specialist audience.
